Insights

Revenue engine thinking, in the open

What we've learned building and fixing HubSpot revenue engines for B2B teams: the audits, the attribution and the alignment. Written for the people who own the number.

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HubSpot Platinum Solutions Partner · 50+ portals audited

b2b

Inbound Marketing 9 min read

What Is a Good MQL-to-SQL Conversion Rate for B2B?

There is no single MQL to SQL conversion rate that is good for every B2B company. The right benchmark depends on your Ideal Custom…

Megan Scrooby · 22 Oct 2026

Inbound Marketing 12 min read

What Should a B2B Marketing Dashboard Measure?

A B2B marketing dashboard should measure the metrics that connect marketing activity to pipeline and revenue. Core measures includ…

Megan Scrooby · 22 Oct 2026

Inbound Marketing 7 min read

Why Every B2B Brand Needs an AI Content Strategy

Why Every B2B Brand Needs an AI Strategy An AI content strategy helps businesses create content that is structured for AI search a…

Megan Scrooby · 22 Oct 2026

Not sure which stage is costing you?

The Revenue Leak Diagnostic finds it in about ten minutes, and tells you what it's worth.

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Inbound Marketing 9 min read

How to Build a HubSpot Marketing Dashboard in 6 Steps (2026)

How to Build a HubSpot Marketing Dashboard in 6 Steps (2026) A useful HubSpot marketing dashboard should show how marketing activi…

Megan Scrooby · 22 Oct 2026

B2B 8 min read

The Biggest Outbound Mistakes B2B Sales Teams Still Make

The Biggest Outbound Mistakes B2B Sales Teams Still Make Many B2B outbound sales teams still rely on high-volume prospecting, gene…

Megan Scrooby · 19 Oct 2026

b2b

What Is a Good MQL-to-SQL Conversion Rate for B2B?

What Should a B2B Marketing Dashboard Measure?

Why Every B2B Brand Needs an AI Content Strategy

Not sure which stage is costing you?

How to Build a HubSpot Marketing Dashboard in 6 Steps (2026)

The Biggest Outbound Mistakes B2B Sales Teams Still Make

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